- Understand your customer (Small Business Trends, n.d.): The first and the foremost step is to understand what the needs of the customers are? and what is trending in the market. It is the duty of the owner to know whom they are dealing with and what their interests are through surveys and feedback which helps the company to improve the areas where it is lacking behind.
- Improve customer services: It is important to satisfy your customers which can be done by providing high quality services. If the company has high quality products but your services are not up to the mark, then it of no use. Customers should be answered properly and if they have any issue, it should be solved on the spot. If they find the service good, they will recommend it to their friends and family.
- Customer loyalty: It is not an easy job to gain customer’s loyalty, it is developed from time to time. It should be considered that there are other competitors, who could offer better products and services and would take their customers away. They should be provided with discounts and loyalty rewards to let them know that you care.
- Social Media: Social Media helps to grow your business faster. By telling and posting about your products and services on various sites, people can give their views how much they liked the product and what needs to do to improve them.
- Professional Development: The employees should be motivated by rewarding them for their great work, which would improve their performance.
- Find out what works: It is to know what approaches has worked well and note these strategies and use them again. Focus on what works best to bring satisfactory results. You need to work really hard to get positive outputs.
References
mall Business Trends. (n.d.). Retrieved from https://smallbiztrends.com/2018/04/how-to-grow-your-small-business.html
Please comment about another ways to grow business of beauty salon.
Opening a beauty salon 